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Another user reality check
Posted by Rene Jansen
This time we spoke with Caroline, a senior communication specialist working for the Dutch government. In their impressive building in The Hague, where we could see the beautifull summer gardens of the Peace Palace, we presented our thoughts and plans. Well, it might become a little bit boring (and I promise myself (and you) that I will not post all these presentations anymore) but Caroline loved our ideas as well.However, Caroline pointed us to an important issue we heard before, and that we still have to solve. She stated "Well, to say we are having a problem is not really true. However, it is for sure that things could be improved". So from a sales perspective, we have to convince our potential customers that things will improve, even if they are not really aware of having problems. And she continued: "You have another communication challenge. Since bPerform offers such a broad range of functionalities, ranging from communication, via projectmanagement to knowledge management, you will find quite a diversity in your potential user groups. Project managers will be triggered by marketing communication about the project management parts, but a general manager might be more interested in knowledge management. How are you going to solve that in your marketing communication?" Mmm, good point, thanks Caroline, need to think about that...