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Hating the term web 2.0

Posted by Rene Jansen Sat, 28 Jan 2006 14:08:00 GMT

Today one of our beta test users posted an interesting link to Harry Pierson's blog post titled Hating the term web 2.0. If you check our homepage, it states: Winkwaves brings web2.0 to the business market in the Netherlands. So, you might easily be mislead and think that we love the term web2.0 Let me be honest with you: I hate the term web2.0 as much as Harry does. However, we have two simple reasons why we decided (for now!) to use it in our marketing communication:

• On the contrary to some opportunistic companies who just try to jump on a potential new hype-train, we do have a vision how web technology enables the creation and development of communities of practice, and can be used internally within companies to enable smoother cooperation and knowledge sharing. If people wanna label social bookmarking and blogging as "web2.0", that's fine with us
• we are opportunistic enough to try to benefit from surving the web2.0 media attention these days ;)

So, I would like to invite everyone to judge our vision and our products, not our opportunistic use of a communication label :)